Large companies may reach up to 90 percent of the links on the first page of Google's search results.
Search engine news Planet Ocean has an interesting article in its last issue (aff link, subscription required).
This indicates that Google has made a significant change in the way they present their searches to affect your business:
"Instead of letting each company has only two possible registrations can now have up to ten! Google has shown previously that they prefer brands but give up all the lists above the fold is a huge step one. "
It then displays the result of Google search for a destination, which displays the top 10 of the 15 points receive target.com, one company.
When we search, we ended up with a standard 6 search results from the 10 leading to the destination.Since the first registration of the company includes links to subsections 8 no less than of their site, they dominate the search engine results page.
You would expect this non-generic term like Coca Cola (7 of 10 links leading to the company), but not for normal bone like "target".
Amazon.com dominated
This is worse than we did find Amazon., and got 6 links pointing to a Web site owned by Amazon, Amazon's twitter account, one new article on the times, one American company to the article on Wikipedia through partners.This means that 9 out of 10 results point to a large company, directly or indirectly!
There is one link to the article on the Amazon River, the Britannica has no information about the original meaning of the word "Amazon" — the female Warriors of Greek mythology-between the 10 first results.
Small companies
Planet Ocean says:
"This change will make it this far more difficult for small businesses compete with national companies like target and Apple with lots of national interest." now, more than ever, it is important to think of your choice and keywords there. ”
This site is currently 6/10 search results for "Pandia." probably point to select non-generic term that can be confused with the name of a large company.
The main problem, but it will not produce benefits that searchers focus on strong shopping related search results.
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